Ellie lyon is the brand I created to define who I am. I saw a gap in the market between the luxury market and cultural fashion that is a very personal aspect for me.my final major project shines a new light on Liverpool, combining irony, feminism and culture, a space i call the 'new feminism'. by marketing this i have developed the 'jilted' narrative.
I wanted my work to be a love letter to Liverpool and to promote the lack of self-consciousness to the rest of the world. I did focus a lot on the pandemic and how womens independence is the silent victim of the pandemic, and the reasonings was the fact it took couples back to the feeling of the 1950s.